Never one to shy away from gory marketing stunts, Capcom has done it again with their latest promotional effort. To generate buzz for the upcoming video game, Resident Evil: Revelations the company has decided to fill a London swimming pool with “blood” and invite fans to dive for prizes and collectibles.
Of course the swimming pool, located near London’s Olympic Stadium, isn’t really filled with actual blood. The water is simply colored red to look like blood. Fake body parts such as eyeballs and human torsos will bob around to complete the gory illusion. The best part? Fans can even dive down to the bottom of the pool to retrieve Resident Evil collectibles that they can take home!
It’s not too often I find myself wishing I lived somewhere other than the USA, but this is definitely one of those times!
The event is scheduled to take place Saturday May 25th and Sunday May 26, 2013. Interested in obtaining free tickets for this event? You’d better act fast. The event is limited to just 100 attendees each day. That means only 200 lucky people will get to participate! Attendees must be 16 years of age or older and anyone under 18 needs to be accompanied by an adult. For details on ordering tickets visit this site: http://residentevil.eventbrite.com/#
Goggles and towels will be available but participants are encouraged to bring their own if they don’t like these items used and spattered and stained with fake blood.
The official statement from Capcom reads as follows:
Capcom are thrilled to able to create the world’s first blood swimming pool. Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London. To non-zombies, the swimming pool will be shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for Resident Evil Revelations.
This marketing effort is being used to promote the upcoming release of Resident Evil Revelations on Xbox 360, WiiU, PS3 and PC. The release date is set for May 21 in the U.S and May 24 in the UK. This release is basically the fan favorite Nintendo 3DS version ported over to console. Check out a trailer below:
Pre-order/Purchase Resident Evil Revelations Now:
Swimming around in fake blood AND free Resident Evil collectibles? That sounds like a great weekend afternoon to me! What are your thoughts? Are you attending or would you if you lived close enough? Let us know in the comments section below!: